The other night I was driving up the I-710 from Long Beach back to my residence in the valley and I happened to notice something very interesting. Twenty Two (22) 1-800-GET-SLIM/1-800-GET-THIN bill board ads on my drive up the I-710.
Either the I-710 corridor has an inordinate number of overweight obese people, or the company is basing it on the fact that its in an environmental and social justice area and the bill board viewing clients are most likely poor Hispanic residents of Los Angeles County who don’t know any better.
It does seem a bit excessive, since many of the signs are right next to each other. In fact I saw more than one instance where there were more than 2 on either side of the road in the same location. Gone are the days when bill boards had something interesting to inform the passing motorist, today the I-710 corridor seems to inform that you are a fat lazy bastard and you need to get slim by getting the lap band surgery.
I for one don’t condone it for people who are overweight and have failed in every diet to give something like this a chance, but this is Los Angeles folks, the place that started the trend called Size Zero (0). Are we going for the negative numbers now? I think this company is being irresponsible with their ad campaign. I hear their ad’s on the radio, tv and now on two sides of a freeway. Thank god it is not one of those fancy flashing electronic billboards.