Tag Archive for LA Auto Show

2009 Los Angeles International Auto Show

I was fortunate enough to be invited to the LA Auto Show Press Day by Mazda USA for their unveiling of the new Mazda 2. It was a lovely unveiling and I had a great time. However I thought I’d write in on my Press Day Experience.

I’ve been a car nut since ummm.. 1988 or so when Jeremy Clarkson came on to Top Gear and said ‘Powwerrr’ all the while doing donuts. I fell in love with Top Gear. I still consider Jeremy Clarkson, Tiff Needles and Quentin Wilson as the dads who taught me how to buy, drive and power slide cars.

Needless to say 20 or odd so years later, I get my first opportunity to go to a Press Day event at the LA Auto Show. It was quite fun. I think its the ONLY way to see an auto show, with no crowds to fight over other than camera geeks and and press geeks. Its still better since we are much more well behaved.

Press day has its fun things. Jaguar had free alcohol and coffee for the press folks and Mercedes allowed people up close and personal look into the new SLS. Too bad the exotics were missing except for Aston Martin which Galpin Motors brought to the show (didnt see them but I heard later on).

Over all it was a wonderful experience. I totally enjoyed it. I look forward to doing it again if I could again next year.

It's finally here. The 2011 Mazda 2.

Zoom Zoom. That’s what Mazda say about their cars. I must agree ever since I’ve experienced the new Zoom-Zoom Mazda 2. I was fortunate enough to be invited by Mazda Motors US to be part of the unveiling of the 2011 Mazda 2 at the Los Angeles International Auto Show. The LA Auto Show ran from December 4th to the 13th, but my day was not with the general public. I was invited to the LA Auto Show’s press day which was December 2, 2009.

I’ve never been to a press day and that itself is a story to itself. However this is about the new Mazda 2. As sweet as the car is, the car is only going to be even sweeter when more details come out and when we eventually get to test drive it.

The Mazda 2 is well placed with its other subcompact “C” segment cars. However I think among its rivals it is quite the ravishing hunk. Sure it shares some of its innards with the Ford Fiesta, but its still different enough to say that Mazda has a winner on its hands.

The press day event did not reveal its engine size or interior, however Mazda promised it would reveal those as the days go by. I look forward to it.

I must thank David Harris of Mazda US for inviting me and Lisa Negri for being such a sweet heart even though I arrived a bit late. I also must thank Mazda for providing the sweet Flip Mino HD camera for us to help commemorate the birth of their new child. I must also thank Mazda for the sweeet Zoom Zoom Concentrated drink they had for us. I took one home to keep it in my fridge to remind me of the good times. I also must thank Jenna Britten from Rebel Industries for setting up the sweet luncheon at the ESPN Lounge @ LA Live. I really enjoyed it. I just wish I could remember who else was there. I am sorry if I forgot to thank you.