These days everybody wants to “Go Green”. No longer is “Green” a symbol of money and the all mighty dollar, but it has also known to be associated with greed and environmentalism.
Well what do you get when you put those three together? Well corporate America’s next big cash cow. Why do I say corporate America’s next big cash cow. With the increasing awareness of environmental problems and Al Gore’s “Inconvenient Truth” fresh on the minds of the public, hearing the word ‘green’ and are being bombarded from every direction to be green and earth friendly has made the public more aware of what their impact to this world is.
So it comes to me as a surprise that corporate america suddenly can start producing “green” products in such short time. Products with labels & marketing that leaves good vibes and a feeling of elation that you have done something good for planet earth.
I ask, how green are these products. The answer is probably not as green as they would like you to think. A case and point “Earth Day 2008”. Retailers were in high gear promoting everything “Green”. I was walking in Walmart (yes not so green of me) and I noticed “tee shirts” that were on sale for a rather cheap price with a sign “Go Green in Style”. I was hey, finallWy almart is doing something good. However something looked funny, it did not feel like organic cotton and the price was way too cheap to be considered to be an organic cotton sourced material. Further more I do not believe they used “soy dye” for the printing either. In any case I had to snap a picture of the box that those tee shirts were put out on the sales floor.
The caption if you cant read it says “This product makes a difference. By using cotton from fields that are transitioning to Organic”. I dont know how that is going to be. From what I understand its not something you can transition to right away. Fields that have been used to grow commerical cotton cannot transition the next season to organic.
People who were buying these tee’s where all exicted that walmart is going green. I doubt this would be considered green under the eyes of the die hard environmentalists.